Story – the foundation of a good logo design
A good logo needs a good story! This for sure is the foundation of good logo design. Start with thinking about what the logo is all about and try to convert your concept into a symbol or picture in your mind, but remember to “stay within the boundary of your story” because you don’t want your logo to be a multibrand logo, or do you? Your logo should clearly describe the brand or company.
Grab more ideas
So now you have the story, the next step is to grab more ideas. Take your time to capture ideas. Ideas may originate from anywhere, look around yourself, look your previously designed concepts and don’t forget to take inspiration from other logos.
Sketch your ideas
Okay, enough of plannings, now its time to sketch your ideas on paper ( nobody can read your mind! ). Remember to draw every idea that comes into your mind, perfection is not the point here. The objective is to draw as many ideas as possible and remember to “stay within the boundary of your story”
The very first thing for coloring your ideas is to select colors, obviously. A good color combination can really make your logo stand out and bad choices of color can make your good logo design look bad. Keep in mind these points while selecting a color palette for your logo:
i. Make sure you are aware of current color trends
ii. The color choice should be related to your brand or company
iii. As a general rule do not use more than 3 colors in your logo
iv. Use tools like Adobe Color to help you decide colors and latest trends
Select the best logo
You must be having a lot of logo designs on your paper, now the next step is to share your logos with your friends, family member, colleague and anyone who you think will not share your designs.
Ask for their honest review and suggestions and be ready for the reviews, you might hear something you don’t like, but all this is going to help you build a final logo.
Work on the reviews and suggestions and refine your sketch. Don’t try to implement everyone’s suggestions on your simple and descent logo design, it will make it more complex and difficult to understand. Go through all the suggestions and make a final decision on what to improve and refine your design accordingly.
- Design your logo on a design platform
Great! So your design is finalized, now its time to convert your sketch into digital format and make your design useable. For this, you need a good designing platform. While selecting a designing platform, keep these points in mind:
- User-friendliness: The program you choose should be user-friendly so that you can focus more on designing your logo rather than putting your efforts into understanding how to use the program.
- Professional: Before choosing a program, check the compatibility and make sure it has a professional-grade output to avoid downgrading your brand.
- Customizable: For a logo maker program it is important to have full control over everything you draw, you just cannot use any template to morph it into your unique design.
Best out of best
However, your design is finalized and you have prepared a digital version of your unique “story-telling” logo, it is perfectly fine to make different versions with different color combination and small design tweaks and since you are using a user-friendly program to design your logo, this step is easy for you. But remember, not to overload your canvas with lots of variations, this will simply confuse you and your client to select the best one.
Choice of font
If your logo contains text, then the selection of font, like your logo, should be unique so that it can be memorized and can stand as an identity for the brand.
The same rule applies to those logos which have the name of the brand or company at the bottom or side of the primary shape, which eventually becomes a part of the logo.
The logo will be used on multiple platforms, T-shirt, stationery items, website, letterhead, visiting card, website and the list goes on, so it is very important to ensure the scalability of your logo so that it can be used in any size without any shift in the quality. For this, it is best to export your logo in a vector format rather than a raster format.